“All yours, but used more by others”
WHY A NAME?
A word fetches memory to our minds. What’s a word but a name? Be it an object, a person, a place or a product — a name is the memory device that bafflingly enough, embodies personality, credibility and deeply rooted perceptions.
Beyond a word, a sense of belonging
WHY WE’RE HERE
Communication fosters ‘sense of belonging’ which is the only thing as people, we deeply care about, as communities, we constantly look for, and as a species, we are bound by. Understanding language & lexicon as devices of communication help us understand people & unravel what impacts ‘sense of belonging’.
